“If the business is not fun, I do not want to be in that business. The focus of the company is customer satisfaction with products and services all providing customers with fun. With 30 plus years in the business we understand the requirements in this industry and what it takes to satisfy customers.”
Ray Leps, owner of All Action Water Sports, started his business over 30 years ago in the watercraft industry. Not long after being involved in the boating industry, it became obvious that customers purchasing waverunners and sport boats required a dock system on which to store the watercraft. In responding to requests by customers, he researched and selected the only company which provided a system at the time, the pioneer of the industry, EZ Dock.
EZ Dock was the first dock of its kind and continues to dominate the market with their floating dock system. Ray Leps' company, EZ Dock Mid-Atlantic, had grown from a local Dealer Status to a Distributor, managing six states, DC to NY. Today, EZ Dock Mid-Atlantic was the largest distributor of the EZ Dock system in the world. EZ Dock Mid-Atlantic had become a key Distributor for EZ Dock Ray had provided annual dealer training at EZ Dock headquarters in Missouri and served on the EZ Dock Distributor Council. Ray also provided R&D and Quality Assurance for new EZ Dock products introduced by EZ Dock and advised other Distributors world-wide on challenging dock solutions. Even though Ray has sold the EZ Dock company, he still provides dealers with his expert advice and also lends a hand when asked.
Ray Leps' first business, All Action Water Sports is located in Somers Point, NJ, and has grown to be the largest Yamaha Watercraft Dealer in southern NJ. “All Action” is a full service business offering sales, service and storage for waverunners and jet boats at the marina.
Seaville Motorsports was the third business unit to be added to the company. Seaville Motorsports sold and serviced recreational equipment manufactured by Suzuki, including the motorcycle line as well as their ATVs and a full line of accessories. The headquarters building on Shore Road in Seaville (just south of Rt. 50 intersection) was an open span 90' X 120' shared by Seaville Motor Sports and EZ Dock Mid-Atlantic and designed to be entertaining as well with a complete sea village, historic western town with a pond and bridge in the entry foyer. The store was created to provide the same atmosphere for customers visiting the store as the products provide, fun. There is something to see for the entire family!